A History of Monster
Here is a history on the energy drink that so many are in love with these days. Enjoy and read the warnings. Lots of caffeine!
The “original” is packaged in a black and green can, while “Lo-Carb” is packaged with a blue color scheme. “Assault,” a combination cola/Monster flavor, was originally in a red can however a new design is now used featuring black digital camouflage with a red logo. “Khaos” is a citrous flavor and containing 50% real fruit juice is packaged in a black can with an orange logo.
Monster is available in several different can styles and sizes. There is the standard 8.3 oz or 16 oz can, Billabong XXL can (24 oz) in honor of the Billabong XXL surf contest, the BFC (32 oz), as well as a resealable Mega Monster (24 oz).
In summer 2007, the flavor “M-80″ was introduced. It was packaged with a yellow color scheme. It had a mix of tropical and citrus flavors and contains 80% real fruit juice.
After the release of the BFC and “M-80″, Monster introduced a new line of coffee based drinks called “Java Monster”. These all contained real coffee. There were three flavors at the time: “Mean Bean” (vanilla flavored), “Big Black” (a cappuccino flavor later renamed Originale), and, “Loca Moca” (mocha flavored).
In early 2008 two new flavors, “Mixxd” and “Heavy Metal”, were introduced. “Heavy Metal” only comes in a neon green 32 oz. can, and has a green apple taste only slightly different than that of the original flavor. “Mixxd” is packaged in purple cans and has a grape juice flavor made with 30% real juice.
During this time, Monster expanded their Java line by adding “Russian”, “Irish Blend”, “Nut Up”, “Lo-Ball”, and “Chai Hai” (based on chai tea rather than coffee like the others). This brings the “Java” line to a total of eight variants. “Big Black” was also renamed the less suggestive “Originale”.
In late September Monster Energy released an energy shot called “Hitman” in a 89ml bottle. In January 2009, Monster released a low carb/sugar/calorie version of “Hitman” called “Lo-Bo”. In February 2009 “Sniper”, a cherry flavored Hitman hit the shelves bringing the Hitman line to a total of 3 flavors.
On 5 August 2009 Monster Energy released the variant “Import” in a new 18.6oz (550ml) can with a unique re-sealable top. It is made in the Netherlands and has a more ‘European’ taste with fewer calories as compared to original Monster, according to the manufacturer. It is the only beverage sold in the U.S. that comes in this unique can.
Recently a new kind of Monster was released in the United States, Nitrous Monster. It comes in three flavors and is enriched with nitrous oxide. It is said to give a unique feeling while drinking it. the three flavors include a Super Dry, a sweet and sour Lime flavor, Killer B, a honey and citrusy blend, and Anti Gravity, a Orange Mango blend.
Also made in the Netherlands is the new “X-Presso Monster”- a Java variant named “Hammer” that comes in a small 6.75oz (200ml) can.
The caffeine content of Monster energy drinks is 10 mg/oz (34 mg/dL, 1.75 mmol/L), or 160 mg for a 16 oz can. As with most other energy drinks the packaging usually has a warning printed on it saying to limit the number of cans consumed in a day – to 3 for the 16 oz size, and it is not recommended for pregnant women, children under 11 years old, or people who are sensitive to caffeine.
Ingredients: Carbonated Water, Sucrose, Glucose (broken down sucrose),Taurine, Sodium Citrate, Color Added, Panax Ginseng Root Extract, L-Carnitine, Caffeine, Sorbic Acid, Benzoic Acid, Niacinamide, Sodium Chloride, Glucuronolactone, Inositol, Guarana Seed Extract, Pyridoxine Hydrochloride, Sucralose, Riboflavin, Maltodextrin, and Cyancobalamin.
Monster Energy has many endorsements with sportspeople. Professional skater, Rob Dyrdek is often shown drinking Monster and wearing his Monster Energy shirts on his television show. He owns a car known as the Monster Mobile which was purchased for Dyrdek. Greg Hancock, a former World Speedway Champion, is sponsored by Monster Energy. Former Champ Car now IRL driver Paul Tracy is seen sporting the Monster logo on his hats and helmet. Formula One driver Jenson Button was seen sporting the “M” Monster logo on his new crash helmet during qualifying at the 2009 British Grand Prix. Monster Energy also sponsors rally driver Ken Block. Ricky Charmichael is also supported by Monster Energy. He wore a Monster Energy helmet when he raced motocross and now that he is into racing cars and trucks, he has his car (or truck) painted black with a large “M” Monster logo on the hood. Monster sponsors a motocross race team named “Monster Energy/Pro Circuit/Kawasaki”.
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